LEARN: AR Powered Education for Emerging Markets

Product Marketing | Innovation

Due to confidentiality agreements and respecting the Non-Disclosure Agreements (NDA), work samples are not available for public display in this portfolio. I’m glad to discuss the range of my experience in a personal conversation.

Goal

The primary goal of this project is to develop an accessible and scalable digital learning solution that supplements traditional education. The platform will leverage mobile technology to provide students, teachers, and parents with engaging, high-quality educational materials, empowering students to learn anytime, anywhere. Additionally, the project aims to create an inclusive, user-friendly system that caters to the diverse needs of learners, teachers, and parents, especially in regions with limited access to physical educational resources

Overview

This project focuses on enhancing the accessibility and effectiveness of supplemental educational materials through digital learning solutions, particularly in emerging markets. By leveraging the widespread use of mobile devices, the project aims to create a seamless, transformative learning experience that engages students beyond the traditional classroom setting. The platform seeks to meet the growing demand for flexible, on-demand learning tools that enhance knowledge retention and support various learning styles, bridging the gap between in-person education and the need for continuous learning..

Target Audience

Students: Particularly in emerging markets, ranging from primary to secondary education levels, who require additional learning support outside the classroom.

Teachers: Educators looking for innovative tools to complement their teaching, track student progress, and create engaging lessons.

Parents: Guardians who are keen on supporting their children’s learning journey, ensuring access to educational materials at home, and managing screen time effectively.

Role

Product Marketing/ Digital Services Innovation Intern

Secondary Research

The Education market is attractive with high growth segments, and HP has a right to be involved because of its history with printables.

The Education  market is large and expanding, with Edtech  being the biggest segment today

HP’s success in print presents a natural entry point to expand in the broader market.

1.6 M printable users

Printables new users increased by 6.3%

421 Bn

The forecasted market size for 2032 in USD

12.9%

The Edtech market is expected to increase at a CAGR of 

How Might We….

How might we create an accessible and engaging digital learning solution that leverages the widespread use of mobile devices to supplement traditional classroom learning, enhance the accessibility of educational materials in emerging markets, and capture a significant portion of the growing EdTech market?

Target Audience Pain Points

Students

Teachers

Parents

A Digital Solution is the Building Block to Digital Equity

Physical Traditional Learning that…

Studies have shown that print in education (reading/ writing/ worksheets/ assignments) improves the understanding of information as well as memory/ recall which is essential for the education of young people.

Incorporates AR Content

Immersive computing, whether through the medium of VR/AR or newer developments like Mixed Reality and Haptic computing, ensures a complete and focused engagement of the user by activating multiple senses. Solving lack of digital infrastructure .

for A More Immersive Experience

By democratizing the power of AR educators can experience an increase in student engagement , concept retention leading to enhanced academic performance.

Why HP?

Established Platform-  HP has a platform that is centered around adding value to parents, educators and students. Create moments to be apart of their life and beyond besides just a being printer company. Opportunity to further build on the exiting site to our “learn” customers

Accelerating Equitable Access to Education- HP’s own initiative is to “ bridge the digital divide” Over 103.9m students and learners have benefited from HP’s education programs. With education heading to a digital route why not further advance the quality of learning and digital literacy to enable better learning outcomes ?.

HP Device Catalyst- HP is known for supplying many primary schools and secondary schools not only in emerging markets but globally with the necessary Hardware/ supplies ( Printers, PC, Ink etc.) in order to further enhance the education experience. 

Expanding our tools and the minds of our future workforce- HP design student-centric solutions that focus on the instructional realities of schools and the individual needs of teachers, students and policymakers to prepare them for the future of work and life. Including but not limited to HP Classeasy (LMS), HP elite Series Noteboks etc. 

Roadmap/ Phases

  • Planning & Preparation

    • Content Strategy

    • Technology and Platform Selection

    •  Monetization Strategy

  • Content Creation and Development

    1. Content Creation.

    2. AR Integration


  • Platform Development & Launch

    • App Development

    • User Accounts/ Payment Systems

    • Application testing and quality assurance

    • Launching & Marketing

  • Growth Optimization

    • User Feedback & Iteration

    • Content Expansion

  • Scaling and Sustainability

    • User Engagement and Retention

    • Partnerships &  Collaborations

    • Analytics & Optimization

    • Customer Support & Community Building


Minimum Viable Product (MVP)